Today, the majority of web traffic is driven by the major search engines: Google, Yahoo and Bing (MSN). Google is by far the largest, attracting approximately 60% of worldwide searches. However, with the majority of users abandoning their search after the first 3 pages of results and 28 % not even making it past page two, achieving a high search engine placement is essential. The competition is invariably strong, but the reward is an increase in traffic, more enquiries and sales.

The process of getting a site to rank highly is called optimization and involves making the structure and content of the site accessible and relevant to specific search terms. The key to good optimisation is to identify those keywords or phrases that your customers are using when searching for your products or services and to create the content in a way so that it remains appealing to human visitors - not just the search engines.

At Monkeyweb, we understand the practice and importance of optimization, but we also know that it must not distract from the design or functionality of the site. Optimisation is not an exact science and there are no guarantees, but we have achieved some excellent results for our clients using the following process:

  • Analysis of existing site: Benchmarking your existing site, if applicable, will allow us to monitor any changes and improvements.
  • Competitive Analysis: Analysing your competitors optimisation strategies and their strengths and weaknesses will allow us to identify the opportunities available for high search engine placement.
  • Optimisation strategy: Our proposals for the most effective search terms to concentrate on, as well as content creation suggestions for your site, link building and ongoing strategy.

Professional and successful search optimisation is a multi-disciplined process involving a combination of copyrighting, web design and ongoing development and analysis – and that’s exactly what we offer. Contact us to discuss how we can help improve your search engine placement.

Getting foound on Google casestudy
Good Optimisation in Practice

For Macpac, we produced a number of landing pages which were optimised for specific product types.

When customers search for specific terms, these landing pages appear rather than the homepage.

As well as being able to optimise for various terms, this also has the advantage that when a visitor lands on that page, they are presented with the information they are looking for without having to search further. View other examples here

Optimisation Tips

Without giving away too many trade secrets, here are some tips when planning and writing the content for your site.

Think what phrases your potential customers would use to find your type of product or service e.g. "Plumbers in Warwick". These search terms should be included in the headings and body text of your page.

Consider choosing a domain name that contains your most important phrase and register it as soon as possible - the age of the domain name is taken into consideration.

Consider ways that you can add additional text without becoming repetitive and that may be useful for visitors, such as an faq section.